The Advantage of Reciprocal Linking
Just having your website for traffic exchange is not enough to get yourself noticed. Reciprocal linking is the most effective way of driving targeted mass numbers of visitors to your website. However in order to improve your search engine rankings, you will have to exchange links with similar sites which are of more value to your site.
WHY?
Some of the many advantages when you link your website with other website link’s directories around the world are:
- Increase your site’s exposure by having thousands of incoming links from websites all over the world.
- Improve your search engine ranking and positioning.
Page ranking goes up with the numbers of links that you have, but if the links come from a similar website with relevant content, your page will rank higher on the search engine hierarchy. Being highly and permanently visible is a vital asset to the long-term growth of your business.
But, If you exchange link just for search engine ranking, than you are
throwing away thousands of FREE visitors to your website, spending money you don’t have to, and worse, wasting your time. I suggest you forget about search engine rankings and start building a bunch of good reciprocal linking to drive more free traffic to your own site.
HOW?
First, try to target websites to link with by visiting major search engines such as Google or Yahoo. The advantages of these two site is their popularity. Google uses link popularity as one of the main factors of relevancy and only good quality sites are found. On the other hand, all sites are reviewed by human editors for Yahoo.
Second, link with sites where their "Resources" or "Links" are easy to find. Do you want to link with sites with tiny text links at the bottom of their pages? Or spend hours to find their reciprocal linking pages? Try to advertise your reciprocal links section so that they are easy to find and viewable. After that, you will have to submit a link request to the webmaster of that particular site.
WHAT?
Link Machine
By doing these, you need a Reciprocal Manager. Reciprocal Manager is a program that helps you exchange links with other websites with an easy one click. Link Machine is an excellent Reciprocal Manager which I am now using. It is easy to use and best of all, the basic functions are totally FREE.
